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Building Trusted Brands for Everyday Living

About NDC

Built on a legacy of trust and quality, NDC continues to create products that become part of everyday life while shaping the future of personal care through NDC Beauty Hub.

Decades of experience. A future of innovation.

A Legacy of Trust

The National Detergent Company SAOG (NDC) has earned the trust of households across the region through quality, innovation, and customer commitment. Building on this heritage, NDC Beauty Hub was established to develop trusted personal care brands that combine modern expertise with nature-inspired innovation.

Our First Brand

Introducing Farah

Farah marks the beginning of our personal care journey, offering products designed to bring freshness, comfort, and joy to everyday routines.

Expanding Possibilities

Entering Personal Care

As consumer needs evolved, we saw an opportunity to extend our expertise into personal care with a focus on innovation and wellbeing.

Looking Ahead

Growing Across the Region

We continue to expand our portfolio and strengthen our presence across Oman and the GCC while staying true to our commitment to quality and innovation.

Trusted Heritage. Inspired Innovation. Everyday Excellence.

Our Promise

Everything we create is guided by one simple commitment: To develop trusted products that combine quality, innovation, and care, helping people enjoy everyday life with greater confidence and comfort.